New Library Directors Handbook

Public Relations Overview

Public relations is more than marketing. Think of it as creating and maintaining positive relations between the community and the library. Today people are bombarded with information and advertising. Places like the public library can get lost in the shuffle, which is why we need to spotlight ourselves. Libraries can offer so much to the local community, but part of our job is educating our community about what we offer. Marketing is about understanding our community's needs and wants, and then showing how the library meets those needs and wants. In this chapter, we will discuss the library's image, publicity, programming, community relations, and the role of the trustee.