New Library Directors Handbook

What's Your Story?

Montana State Library, in partnership with the Montana Library Association, has developed a marketing and public relations campaign that Montana libraries are encouraged to utilize to market their own libraries, programs, and services within their communities. The campaign, "What's Your Story? Find it at the Library!" is a multi-year effort, united by a single logo, and will target a different market demographic in each year of the campaign. "What's Your Story?" provides Montana librarians with a wide range of tools and materials to market their libraries to specific segments of the population. These include programming ideas, tips for book discussion groups, posters, bookmarks, and guidelines for writing powerful public service announcements, print ads, and press releases. The materials are available online at: http://msl.mt.gov/whatsyourstory.

What's Your Story?