New Library Directors Handbook

Outreach

Outreach goes beyond library walls; it's about serving people who cannot or will not come to the library. Outreach is an important part of marketing and public relations. There are many different ways to do outreach, so in this chapter we're only going to talk about some of the most common. Each library may have a certain approach to these types of outreach, so this will be general.

For great ideas on how to do outreach, talk with library staff in your vicinity. Others who have gone through a similar program will help you find the best way to develop, arrange, and implement an outreach program. Keep in mind that none of these programs are free, so be sure to include figures for each in your budget. This is particularly true, if you are thinking of books by mail or bookmobiles.